A quick search on Google for “Senior Life” reveals what most seniors are confronted with daily: information about their declining health, life expectancy rates, and Viagra.
With so much grim information presented to them frequently, it makes sense that they’d search elsewhere for something new to think about. , it’s because males do not live as long as females.
While singles in their 50s mostly commonly complained of baggage (for both men and women), singles over 60 reported that their main complaint is having to change habits to accommodate a new person.
AARP claims that two thirds of respondents are dating online (between the ages of 50-64).
Unlike the Western World, China and India have reported nearly 20% more males than females in the senior years. It’s believed that females’ longevity is adversely affected by selective abortion, internal migration, and other, gender-specific maladies. Senior citizens are human beings with social needs.
While this may lead to better odds for ladies in China or India, it also hints at other factors which may make dating seem superfluous. Since retirement often makes it difficult for them to meet new people, it is not a surprise that they utilize the Internet for finding dates.
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In fact, both Bill Gates and Steve Jobs are just nine years from qualifying for Social Security.
With each passing year, more and more members of the computer age enter retirement, making the elderly an increasingly technological bunch.
As with younger people, seniors are clicking anything online to stay entertained.
Eventually, everyone ends up confronting a dating service site, and wondering, “What if…” With marketers targeting seniors, and trying to make them feel at home in the dating scene, it seems only logical that seniors would accept the implicit invitation.
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