Conduct an Internet search to be sure the name you want for your dating service is not already in use.Secure the permits needed in your state to operate a service business--your city's small business development center can let you know what is required.
This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
Develop incentives for people to join your dating site.
Give them helpful articles about successful dating, offer free trial memberships around holidays, such as Valentines Day, and provide several ways for customers to contact you when they have questions, problems or suggestions.
In Italy, it is going to be much longer before a girl pays for something when you go out for a coffee / drink / dinner. A good flirt is always enjoyable, but perhaps they are not too used to it.
For Italian girls, it not only is the ‘cherry on top of the cake’ (as we say in Italy), it is an art you are going to have to master if you want to date an Italian girl.
Market your online dating service--promotion is important to stand out in the sea of Internet dating sites available to consumers.
Make use of social networking sites; place ads on popular blogs, forums and websites frequented by your target customers; and distribute press releases and exclusive discounts to publications your target market is likely to read.
It doesn’t take long to get — after all, it’s her number, not a wedding ring. Right away, she wants to have an idea of how hard you are going to work to get her attention. On the one hand, fashion, elegance, and taste are embedded in the Italian culture, so Italian guys don’t even notice they have this going for them.
In Italian we say (roughly translated): “He who begins well is halfway done”. An American girl will show you if she has interest in you, and she won’t be afraid to ask you out. But in Italy, especially for the first date, looks definitely count a lot.
Differentiate yourself from competing online dating services by selecting a very specific niche.