In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.
Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, religion, age, sexual orientation and gender.
As humans have evolved from hunter-gatherers into civilized societies and more recently into modern societies, there have been substantial changes in the relationship between men and women, with perhaps one of a few remaining biological constants being that both adult women and men must have sexual intercourse for human procreation to happen.
Humans have been compared to other species in terms of sexual behavior.
Behavior patterns are generally unwritten and constantly changing.
There are considerable differences between social and personal values.
Each culture has particular patterns which determine such choices as whether the man asks the woman out, where people might meet, whether kissing is acceptable on a first date, the substance of conversation, who should pay for meals or entertainment, Since dating can be a stressful situation, there is the possibility of humor to try to reduce tensions.
For example, director Blake Edwards wanted to date singing star Julie Andrews, and he joked in parties about her persona by saying that her "endlessly cheerful governess" image from movies such as Mary Poppins and The Sound of Music gave her the image of possibly having "lilacs for pubic hair"; While the term dating has many meanings, the most common refers to a trial period in which two people explore whether to take the relationship further towards a more permanent relationship; in this sense, dating refers to the time when people are physically together in public as opposed to the earlier time period in which people are arranging the date, perhaps by corresponding by email or text or phone.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.